What is On-Site SEO? On-site SEO (aka on-page SEO) is a technique used to optimise a page on a website in order to boost rankings on search engines, like Google, Bing, and Yahoo. To do this, on-site SEO adjusts various pieces of information within the HMTL code of the webpage. This information includes: The URL (slug) of the webpage The page title Page meta-data/description Image alt-text The file names of content on the page Video descriptions Information within embeds Content on a webpage Adjusting variables within these elements can help search engines understand what that webpage is about. Not only that, but on-site SEO can also help human visitors on a website quickly learn whether the content of the page is relevant to what they are searching for, or wanting to see. The focus of good on-page SEO is so both human users and search engines can: Quickly identify what an individual webpage is about Organise information on a webpage so that it can be understood with