What is Search Engine Optimization (SEO)?
What is Search Engine Optimization (SEO) and what can it do for my business?
WHAT IS SEO?
Have you ever wondered to yourself, “What is SEO?” Well you’re definitely not alone. SEO is a term that is being thrown around more and more, and there’s a reason why. Search Engine Optimisation (SEO) is the name given to the marketing strategy used to increase the quantity and quality of traffic to a website through “organic” search engine results.
HOW DOES SEO WORK?
When you type a question into any major search engine, including Google, Yahoo and Bing, a listing of search results is generated which has been deemed by these search engines as being the best and most relevant websites to answer your query. At the top of these listings you will find paid listings, however the majority of results shown are called organic listings. Being listed at the top of the first page of these organic results is a very coveted position, as studies have shown that it is these first few listings that attract the largest share of traffic and 95% of searchersdo not look past the first page of results. This means that if your business isn’t listed on this first page of results, you are missing out on a significant percentage of website traffic and consequently losing out on potential customers.
Ranking at the top of search engine results is where SEO comes in. It involves numerous strategies and techniques that optimise your website, turning it into a relevant and competitive site that can generate more revenue for your business.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimising a website is multifaceted and may involve onsite optimisation and offsite optimisation in order to achieve the best long term results.
IS SEO NECESSARY FOR EVERY TYPE OF BUSINESS?
YES! If your business offers products or services, then SEO should definitely be incorporated into your overall marketing plan.
There are only a few instances where SEO may not be necessary:
•If your website isn’t intended to be found by the average person. For example- if you have a website that is dedicated for internal training within your business only.
•If you are looking for immediate results and sales. SEO is a process that does not deliver overnight success. It requires strategic planning, thorough execution and ongoing management to drive SEO success.
Key Benefits of SEO:
• INCREASES THE QUALITY AND QUANTITY OF YOUR WEBSITE TRAFFIC
The higher a website ranks on search engines for keywords, the more traffic it receives. According to recent studies, the top position on a Google search has on average a 27.5% Click Through Rate, and for each website listed afterwards, the percentage notably drops. Can you afford for your business competitors to receive significantly more website traffic than you?
• IMPROVES YOUR BRAND’S VISIBILITY
According to statistics, it takes 5-7 impressions for someone to remember a brand. The more keywords your website ranks for on the first page of Google, the more often your business is shown to potential customers and consequently, the more likely they are to remember it.
• ESTABLISHES CREDIBILITY AND TRUST SURROUNDING YOUR BRAND
Websites that rank higher in search engine results are statistically viewed as more trustworthy and credible, and therefore are more likely to result in sales.
• PROVIDES INSIGHT INTO YOUR CUSTOMERS AND WHO THEY ARE
SEO incorporates analytical software that can provide you with very valuable information and insight into the people visiting your website, including their demographic, age, locale and device information. This information can then be used to better tailor your services and other marketing material to suit your customers, making your business even more successful.
• COST EFFECTIVE MARKETING
SEO is one of the most cost effective forms of marketing because it engages your business with people who are already interested and searching for a product or service you are offering, as opposed to cold-calling. Once your business is already ranking on the first page of Google for your product or service, you can then just concentrate all your efforts on convincing potential customers that you are the better choice when compared to your competitors.
• YOUR COMPETITORS ARE DOING IT
If your industry has products and services that are searched for online, then you have competitors that are already employing SEO tactics. If you want to grow your business and be where users are searching, then you must also invest in SEO services.
• DRIVES OFFLINE SALES
According to research performed by Accenture, the large majority of consumers search online for a product or service before purchasing in stores. If your business isn’t found during their search process, then you will often not even be considered for that particular purchase.
• ENSURES YOUR BUSINESSES NAME, ADDRESS AND OTHER DETAILS ARE ACCURATE ACROSS THE WEB
When ranking for your local area, it is extremely important that there is consistency amongst the listings of your business name, address and phone number (NAP Data) across all directories. A recent study revealed that the majority of people look up and confirm the address of a business online before visiting it for the first time.
• MARKETS YOUR BUSINESS TO A LOCAL, REGIONAL, NATIONAL, AND GLOBAL AUDIENCE
SEO enables your business to effectively reach an audience on whatever scale you want, whether that be local or even global. No other advertising strategy offers this ability, whilst maintaining affordability.
Why choose Marathon SEO Services?
At Marathon SEO Services, we specialise in transforming underperforming websites into a business’ best asset! We pride ourselves on the quality of all our services and are 100% committed to all our client’s success. We always take the time to find out exactly what a business needs and tailor custom SEO services and digital marketing strategies to produce only the best results.
However most importantly, we love what we do. So whether you want to rank higher on search engines, increase your website traffic, reduce visitor bounce rate or improve conversion rate optimisation, we can help! Contact us today for a free assessment so you can reach your business goals!
Learn more at https://marathonseoservices.com.au
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